Real Madrid and Croatian international football player Luka Modric have signed a regional partnership with Estonian betting company OlyBet.
The agreement was made with the aim of boosting localized media campaigns and engagement opportunities mainly within the Balkans, where OlyBet operates. The collaboration also includes the potential for football fans to interact with Modric over social media and in person.
Corey Plummer, President and CEO of Olympic Entertainment Group and OlyBet Group, commented: “OlyBet has been established in a smaller European nation, Estonia, with big ambitions and a competitive spirit.”
“Luka represents a lot of these values about our brand; he’s very competitive, he has a lot of passion for the sport and a passion for excellence – this is a great fit with our brand,” adds Plummer.
Modric, who has played more than 400 games for Spanish club Real Madrid, previously participated in a World Cup final and won the Ballon d’Or, football’s most prestigious individual award, in 2018. He is also captain of the Croatian national team.
He explained: “I decided to partner with OlyBet because they are a very ambitious brand across Europe and I am also ambitious as a person. I enjoy working with brands that have high goals that strive for excellence and OlyBet is one of them.” .
OlyBet does not sign partnerships only in world football. Earlier this year, the group signed an agreement to become the official sports betting partner of the National Hockey League in the Baltic region.
Furthermore, in October of this year, he was named the official regional betting partner of Italian Serie A football club ACF Fiorentina.
In addition to operating outside Estonia, the group also operates in Lithuania and Latvia, owning more than 100 casinos, hotels and dining venues in total.
