Online betting and gaming brand Betway has deepened its ties to the National Hockey League after launching a multi-year partnership with the New Jersey Devils.

Under the terms of the partnership, the Super Group company will receive brand exposure and visible TV signage throughout the Prudential Center for the Devils home games.

In addition, Betway will also gain an instrument platform, the ‘Zamboni’ tunnel and the stamped imprint of stairs in the indoor facilities, such as on LED panels and advertising on the scoreboard of each game.

The company will also become the hosting partner for ‘Devils Starting Line-Up, presented by Betway’, a series of social posts supported and promoted across all of the franchise’s social media platforms.

Another great partnership for Betway

Adam Cross, senior vice president of global partnerships for Harris Blitzer Sports & Entertainment and the New Jersey Devils, noted, “We are thrilled that Betway has selected the New Jersey Devils to continue its global campaign to connect and engage with more fans. dedicated throughout the NHL and the sport.”

“New Jersey sports fans continue to be smart, conscientious and committed to sports betting opportunities; and we are pleased to introduce you to Betway’s unique platform, featuring some of the most fun and competitive betting available today.”

This becomes the latest US sports partnership with Betway and follows a series of recent agreements alongside links with: NHL Philadelphia Flyers, NBA Philadelphia 76ers and Dallas Mavericks.

Anthony Werkman, CEO of Betway, said of the group’s latest US sports alliance: “We are very excited to add the New Jersey Devils to our existing portfolio of North American sports sponsorship.”

“Our partnership with the Devils will give us great exposure through the extensive list of marketing rights that will allow us to showcase our products to customers in New Jersey.”