Entain has announced the release of exclusive behind-the-scenes content from McLaren for Formula 1 fans. Content will be accessed through its PartyCasino and PartyPoker brands.
With its PartyCasino and PartyPoker brands, the UK sportsbook group will provide customers with special access to the McLaren F1 team, along with an international TV advertising campaign running through the end of the season in mid-December.
The four new TV ads are supposed to be similar to Entain’s ‘Drummers’ ads, which ran ahead of European competitions earlier this year, with a “focus on mass entertainment experiences for customers and the excitement of major sporting events” .
“We want our ‘Party’ brands to be a destination for customers around the world who enjoy games and share experiences around the sports and activities they love,” commented Paris Anatolitis, Entain’s Commercial Director.
“It’s about creating recreational content that encourages people to take a look and explore new ways to have fun with our brands.”
A range of new offers will be available on the PartyCasino and Partypoker websites, including ‘Super Fan’ contests where players will be invited to participate in a variety of quiz games to test their Formula 1 knowledge and win big prizes, wearing a racing helmet. McLaren being one of the big rewards of the moment.
Customers can also check out a new video series titled ‘See the Unseen’ that reveals a bit of behind the scenes at McLaren Racing, featuring interviews from notable McLaren members such as CEO Zak Brown, mechanics, engineers and driver Daniel Riccardo.
Entain has also developed a new McLaren themed racing game, which will be played in Mexico and Brazil, and which it plans to launch under its ‘Party’ brands in November 2021.
