Sportradar has expanded its current partnership with the International Tennis Federation (ITF) with a focus on increasing integrity and engagement measures.
The data agreement between Sportradar and the ITF – which will run for another three years – will allow the federation to carry out a number of large ongoing projects, led by integration, including the development of technological infrastructure to further improve integrity protection in World Tennis Tour events.
FITT will continue to leverage Sportradar’s integrity services, including its ‘Universal Fraud Detection System’ to analyze global betting patterns, as well as its ‘Intelligence and Investigations’ (I&I) capabilities.
“Sportradar is a world leader in helping leagues and federations around the world maximize the value of their data while ensuring the integrity of the sport,” explained Carsten Koerl, CEO of Sportradar.
“We’ve partnered with the ITF for nearly a decade, and the extension of our agreement is a sign of their continued trust, which is built on a shared commitment to innovation and driving greater fan engagement. and I’m very proud of the benefits this partnership will bring to an incredible sport.”
FITT, with the support of Sportradar, will also continue to invest significantly in accreditation, control systems and personnel to safeguard the integrity of tourist events. The federation noted that this will help “lead the tennis world in efforts to ensure a safe player and fan experience”.
Under the expanded partnership, Sportradar will create a set of enhanced digital resources connecting tennis fans with new fan-centric websites, apps and products to “deliver a more dynamic user experience that will be powered by Sportradar’s fast, accurate and reliable data “.
ITF President Dave Haggerty added: “We look forward to our continued partnership with Sportradar as we provide technology that will help ensure data integrity and protection, as well as a digital platform that will enhance the fan experience around the world. ITF World Tennis Tour and major events including the Billie Jean King Cup”.
