Mavericks fans should expect to see much more of the Betway logo as it will be present around the team’s main court at the American Airlines Center.
In a multi-year deal, Super Group’s sports betting company secured lucrative brand rights with the Texas basketball team in the latest sponsorship deal with a top-tier sports brand.
Commenting on their partnership, Ryan Mackey, Dallas Mavericks SVP of Corporate Sponsorships, said: “Betway has been a phenomenal partner from the start, working with us to navigate this industry in a state where there is still much uncertainty, but with the potential to massive growth.
“We look forward to providing tremendous value to both Betway and our fans.”
The bookmaker is making its presence felt in the American market
On the American pro-basketball scene alone, Betway has signed partnership agreements with five NBA teams – the Golden State Warriors, the LA Clippers, Chicago Bulls, Brooklyn Nets and the Cleveland Cavaliers.
This deal brings that number to six, as the sports betting business shows no signs of slowing its momentum towards large sports sponsorship deals, with the exception of one (Chicago) in states where sports betting is not yet legalized.
This deal brings that number to six, as the sports betting business shows no signs of slowing its momentum towards large sports sponsorship deals, with the exception of one (Chicago) in states where sports betting is not yet legalized.
“Os Mavs são uma equipe globalmente reconhecida que ajudará a promover o nome Betway em todo o mundo. Estamos entusiasmados em ser mostrados a sua incrível base de fãs cujo apoio leal ajudou os Mavs a alcançar o recorde excepcional para a mais longa temporada de jogos esgotados nos principais esportes da liga”.
About Betway
Betway is a reference in the online entertainment segment through innovative and exciting sports betting, casinos and eSports betting.
Created in 2006, the company operates in several regulated markets and strives to offer its players a personalized, fun and informative experience, based on a healthy, safe and responsible gaming environment.
