DraftKings Inc has agreed to become the official sports betting, DFS and igaming partner of the United States Hockey League (NHL). To complement the deal, the company has also struck a deal with Turner Sports, including Bleacher Report, to be the exclusive sports betting and fantasy sports provider.
Under the terms of this collaboration, DraftKings will have access to NHL assets, including the use of official brands and logos, as well as themed sweepstakes during the regular season, All-Star Weekend and during the Stanley Cup Playoffs and final. The company will also feature a variety of content integrations across the league’s digital media platforms.
Jason Robins, CEO, President and Co-founder, DraftKings, commented: “The NHL has some of the most passionate fans in all sports and we’re pleased to be working with the league once again as we develop a rich audience and content experience that matches. enthusiasm from that fan base through our deal with Turner.”
Robins added, “Over the years, DraftKings has become a brand synonymous with sports, with an approach that prioritizes fans with real money gaming options, and we look forward to collaborating with the NHL alongside Turner Sports and the Bleacher Report to provide hockey fans with what’s new in sports.”
NHL CEO Believes DraftKings Agreement Will Deepen Fan Engagement
Keith Wachtel, NHL CEO and Senior Executive Vice President, said: “As we embark on what promises to be an exciting NHL season, our partnership with DraftKings, as well as Turner Sports, will provide new and exciting experiences to deepen the involvement of fans”.
Wachtel continued: “We are proud to welcome the DraftKings to the NHL family and look forward to collaborating with Turner Sports – one of our valued media partners – to develop unique and exciting content for our fans.”
The partnership will also see DraftKings provide sports betting information and daily fantasy content on Turner Sports broadcasts and Bleacher Report digital channels. Integrations include betting odds and daily fantasy stats, original content and personalized alerts.
Turner Sports signed a multimedia rights deal with the NHL in April, bringing the Stanley Cup Final and Stanley Cup Playoffs to TNT for the first time, involving a 50-game regular season schedule.
“Turner Sports and Bleacher Report have become the homes of innovative sportsbook content and integrations across all of our channels,” said Raphael Poplock, senior vice president of Strategic Partnerships, Business Development and Content Acquisitions.
Poplock concluded: “Our agreement with DraftKings expands and strengthens our relationship, allowing us to further serve fans with the kind of information about sports betting, entertainment and quick-fix betting options that we pioneered.”
