SW Nordic Limited, a subsidiary of Betsson AB, finalized last Friday, October 1st, the acquisition of Peruvian online gaming company B2C Inkabet, a fast-growing online sportsbook and casino in the South American market .
Inkabet presents itself as the first online sports bookmaker in Peru. Created 9 years ago, the company currently offers bets on football, basketball, tennis, volleyball, electronic sports, virtual sports and live betting.
It is noteworthy that Betsson aims to create value for its brands in the global online gaming market. This acquisition strengthens and expands the company’s presence in Latin America, a strategically important region.
The expectation is that this purchase will boost the scale of its business and allow for advances that will positively impact its financial results as of the fourth quarter of this year.
From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 12 jurisdictions, Betsson has come a long way. Today, it is a multinational company employing around 1,800 people of more than 55 nationalities in 10 locations.
Institutional headquarters are in Stockholm, Sweden, but operational headquarters are in Ta ‘Xbiex, Malta. The company refers to operating subsidiaries as part of the Betsson Group. The intent is to provide the best customer experience in the industry worldwide.
The operator offers casino, sports betting and other games through licenses in 11 countries in Europe and Central Asia. The business model relies on brands including Betsson, Betsafe, Nordicbet and Casinoeuro. Brands are operated on a proprietary platform, which is the core of the offering and the customer experience.
In addition, the company is a member of the EGBA (European Gaming and Betting Association), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).