OlyBet-and-ACF-Fiorentina's-new-sports-betting-partner

Fiorentina and OlyBet have announced a new agreement that will make OlyBet the official betting partner of the football team.

OlyBet is the number 1 brand in online gaming and sports betting in the Baltic region, as well as being a broad European platform for sports, games and entertainment. The brand offers great content and experiences in sports betting, casino games, poker and live entertainment.

In addition, the bookmaker is an official partner of the NHL and NBA together with the main European sports clubs, athletes and entertainers. OlyBet is a pioneer and leader in responsible gaming practices, as well as an avid supporter of local communities and sports development programs.

A promising partnership for OlyBet

Giuseppe Barone, General Manager of Fiorentina, said: “We are pleased to welcome OlyBet as our official betting partner and we are delighted with this new regional partnership which confirms Fiorentina’s global growth in high potential markets like this one.”

“I am convinced that the partnership will allow both brands to further develop their commercial strategy on an international level,” concluded Barone.

Corey Plummer, President and CEO of OlyBet Group, commented: “We are very excited to start this partnership with Fiorentina, its leadership, its players and most importantly, its fans.”

“Fiorentina has a long tradition and strong ambitions for the future. Our brands will provide new and unique engagement opportunities for the club and for fans of the sport across Europe.”

“A universe of sports entertainment, news, competitions and live events will be accessible globally through the OlyBet.TV platform. This is a great and promising partnership,” concluded Plummer.

The bookmaker’s brand will be visible on the side LEDs at home games at the Artemio Franchi Stadium using the club’s innovative digital overlay technology for content geolocation, adopted at the start of the season.