World Cup, Copa America, Olympics, Brazilian Championship, Libertadores, State Championships, Euro Cup, Champions League, among many other competitions, are already integrated into the reality of women’s football and the calendar of football lovers. Last Sunday, 26, Corinthians and Palmeiras competed in the final of the Women’s Brazilian Championship.
On the field, Corinthians imposed its style of play and won the third championship. Outside the four lines, numbers never seen before. Audience records on open TV, streaming platforms, awards, sponsors, in addition to quotes on social media.
At Casa de Apostas, a supporter of the tournament, sponsoring the broadcast on open TV, the numbers were also expressive, with a significant increase compared to last season. Acting at home, Timão won 3-1 with goals from Agustina (against), Adriana and Vic Albuquerque, Camilinha scored for Verdão.
In the first game, Alvinegro had already won 1-0. In addition, the Women’s Derby reached a historic audience for the tournament. Broadcasted on open TV by Band, the channel ensured peaks of 6 points, surpassing in several moments the direct competitors in the time, such as SBT.
Sportv broadcasts through cable TV, and conquered the leadership among competitors in the sports segment, in addition to being second in the general ranking of pay TV. Casa de Apostas has been one of the supporters of women’s football since the beginning of broadcasting of the games in Band, throughout the Women’s Brazilian Championship, not just in the final stretch.
Director of the Betting House assesses the development of women’s football
“Women’s football is no longer a promise, it is a reality. Even walking at small and even discreet steps, if compared to the men’s modality, the women’s sport has improved the clubs’ investments, the structure, the competitions are well planned and we have to follow the market, encourage. It is extremely important to be involved in this process”, declared Hans Schleier, marketing director of Casa de Apostas.
In the decisive stages, the Brazilian Female also reached cell phone screens with the Tik Tok. The platform hosted broadcasts in the official profiles of Brasileirão Mulheres and Desimpedidos, expanding the competition’s digital presence. Between the two pages, Sunday’s final reached more than 355,000 viewers on Tik Tok.
In the field, the growth of competitiveness was also noticed. The teams invested more in the squads, counting on top-level athletes and frequently called up for the Brazilian National Team. Since the beginning of the competition, 20 players have been called by the Pia Sundhage technique, which represents more than half of the calls during the period.
Growth of Brazilian Women in the betting market
In the virtual world, in the sports betting segment, the numbers showed the same reflection of competition and sport growth in the country. The derby between Corinthians and Palmeiras this year registered an increase of almost 100% of those interested compared to the decision between Corinthians and Ferroviária last year.
“The more structure, dissemination, the more people’s interest. The betting market heated up with the rivalry between the Derby and the game itself, which was widely publicized, involving several Brazilian national team players. The Betting House had a substantial increase in players compared to the previous year”, concluded Schleier.
