Betfred Sports will sponsor the new expanded NFL programming in partnership with media company The Game Day.

The sponsorship will cover two of the NFL’s top programs: ‘Take the Points’ and ‘Ride With’. These two attractions are slated to lead all NFL programming and weekly content “throughout the 2021-2022 season,” according to a press release.

Take the Points is a weekly betting debate show that will be hosted by sports betting expert and analyst Jordan Schultz, while Ride With “takes spectators to the stadiums” for the biggest game of the week, while hostess Katie Mox place your best bets and find out if the fans are prepared to make the right guesses.

“Over the past year, The Game Day has seen significant growth and gained a highly engaged sports fan base as we continue to seek to serve everyone from casual gamblers to the most experienced gamers,” said Matt Heiman, Founder and CEO of The Game Day.

The company’s CEO believes the deal with Betfred Sports further strengthens The Game Day brand’s partner lineup, and said he is pleased that the continued growth of the business has driven “engagement and ROI” for affiliate partners.

As a result of this growth, the digital sports media company now provides news, entertainment, real-time updates and other resources, including expert odds and picks, to a community of more than 3.35 million fans and players. It also offers direct access to affiliated sports portfolios and promotions.

An essential partnership for Betfred to expand its participation in the US

“This is a great brand to partner with to build on our momentum in the US market,” said Bryan Bennett, COO of Betfred Sports. “Acquisition marketing is critical to the success of this transaction, and we are confident that partnering with The Game Day can strengthen our efforts.”

Betfred USA Sports was established in Las Vegas in 2019 as a subsidiary of the Betfred Group, which owns and operates over 1500 betting shops in the UK, as well as online and mobile products in the UK and Spain.

Since entering the growing US sports betting market, Betfred USA has become a sports betting sponsor of the Denver Broncos and Colorado Rockies, and is currently a licensed operator in Iowa, Pennsylvania, Colorado, Arizona and Louisiana, with Nevada, Washington and Virginia awaiting regulatory approval.

About The Game Day Programs

As part of the joint announcement, The Game Day also provided details about its attractions. Take the Points will feature a variety of guests, including Betfred Sports betting experts and a range of renowned sports analysts. It will be broadcast weekly on Mondays via Facebook, YouTube, and Twitter.

Ride With will kick off Oct. 6 and will document “the adrenaline-pumping journey” of placing sports betting on live events, with the potential “for a big payoff”. The show will be posted weekly on Wednesdays to YouTube and Facebook.