The Stavok League has been named the official sports betting partner of the National Hockey League (NHL) in Russia and the CIS region.

A empresa conduzirá campanhas de marketing usando a marca NHL em suas ofertas de apostas esportivas digitais na Rússia, e também receberá posições de marketing de primeira linha nos ativos digitais da NHL, incluindo o site em russo da NHL.

The partnership will also see the bookmaker have the right to use NHL brands and logos designed to help create authentic marketing programs for NHL fans and consumers.

Also included is Stavok League access to NHL-controlled media assets, including personalized digital, social and email marketing campaigns. These will focus on building brand awareness and promoting new customer acquisition.

NHL Vice President of Business Development and Partnerships John Lewicki said: “This marks an exciting time for NHL fans in Russia. The Stavok League, market leader in sports betting, is partnering with the NHL, the world’s leading hockey league, to deliver inventive initiatives designed for our robust Russian fan base”

“We are looking forward to working with the Stavok League to bring new features to the NHL experience in Russia.”

Stavok League CEO Yury Krasovskiy commented: “Advancing to an international level is part of our company’s business strategy. It is a great honor and responsibility for us to expand our participation in the development of world ice hockey.”

“The Stavok League sincerely loves hockey and is ready to invest significant funds in its development not only in Russia but also worldwide.”

“This partnership with the NHL is another historic step in this direction. We are grateful to the NHL for appreciating our commercial potential and our reputation as Russia’s most popular sports bookmaker,” concludes Yury.