Betano and FC Porto signed a new official sponsorship agreement for the 2021/22 season, which also includes a prominent position in the club’s shirt.
Betano is part of the Kaizen Gaming group, a company that started in 2013 in Greece and currently spreads across seven European cities. It is an entertainment company, with a clear focus on technological development, seeking to continuously improve its products and services to provide the best user experience. He is also a member of ESSA Sports Betting Integrity.
For all these reasons, the importance of this partnership is essential, as Rui Lousa, Director of Porto Comercial says: “For us this is an extremely important agreement, as we are always looking to partner with strong partners, especially in such an important area how are you doing”.
“It was an easy understanding, because there was a great desire on both sides to close this agreement. We are very pleased to have Betano as Betting Sponsor and our wish is that this will be a good partnership for everyone.”
Panos Konstantopoulos, CMO of Kaizen Gaming, added: “We are very excited to be able to announce our partnership with FC Porto, one of the most historic clubs in Europe, with numerous trophies at national and European level.”
“We are eager to start working with this great club and, as we do with all our partners, we plan a series of social initiatives. This sponsorship agreement marks, once again, the importance of the Portuguese market for Kaizen Gaming.”
Betano is an international online betting site, belonging to the Kaizen Gaming group. Currently, the company has business in Brazil, Portugal, Germany, Romania, Greece and Cyprus.
Last year, the bookmaker won three awards at the EGR Marketing & Innovation Awards, referring to its Responsible Gaming, Technology, Creative and High Quality Communication and Social Impact campaigns.