Player Hernanes, from Sport, is the star of a new Betnacional campaign

Any Brazilian football fan must have seen an interview with the wise words of the Pernambuco player Hernanes about philosophy and other existential themes. “Ball Prophet”, as he became known when he entered the market of influencers and starred in the campaign “Prophesy”, on the Betnacional betting site, produced by Lean, a Recife agency.

The launch of the campaign will take place this September, featuring commercials on TV and on the bookmaker’s social media, in addition to Hernanes’ own social networks, who have accumulated memorable spells in São Paulo and Lazio, in Italy.

The player also played for Juventus, from Italy, the Brazilian team and is at Sport Recife, his favorite team.

Hernanes was chosen not only for his identification with football fans, as well as for his respectful trajectory in the sport.

“It’s a new moment in my career. But I see it naturally, associating my image with a serious brand like Betnacional. I loved the experience. The people who ran the campaign gave me full assistance. I recommend that, more and more, this market opens up to players of all sports”, commented Hernanes.

Player Hernanes, from Sport, is the star of a new Betnacional campaign (2)

Betnacional CEO João Studart said that the strategy of relying on players for the betting company’s campaigns is being successful. “They are professionals who are fully identified with our target audience. The client in the segment is a big fan of football and tends to consume content with these professionals”, he argued.

Studart also revealed that Hernanes will be, simultaneously, in another Betnacional campaign, which will have the goal of announcing the fastest withdrawal and the highest quotation in the country. This ad will be known in 30 days, with film production and national projection.

Givanildo smiling at Betnacional

Betnacional also managed to bring to the influencers market the well-known coach, Givanildo Oliveira, now on the board of Santa Cruz.

Givanildo became even more famous for his title ‘King of Access’, his bombastic statements in interviews and his somewhat surly behavior. The concept of the campaign was: “O Sorriso de Givanildo”, which showed that even the “man with the hardest smile” is happy when he plays for Betnacional.

Technology

The betting site is part of the Betnacional Group, owner of the NSX sports betting platform, which is impacting the national sports betting sector and already has dozens of platforms using its technology, which, together, surpass one million customers.

NSX guarantees several benefits for those who have a sportsbook website. The owner takes control of everything in a much faster, more practical and more reliable way. All technological features are simplified to optimize the daily bet management routine.

Player Hernanes, from Sport, is the star of a new Betnacional campaign (2)

It is estimated that there will be more than 200 betting sites by the end of next year, and market share above 20% in Brazil. This sector represented, last year, on the planet, US$ 59.6 billion. The projection is that it should increase 11.5% per year, reaching US$ 127 billion in 2027.

In Brazil, last year, this sector represented R$ 7 billion; a significant expansion, since two years before, the market corresponded to R$ 2 billion.