Genius Sports announced a new strategic relationship with Caesars Entertainment, the largest casino entertainment company in the United States.

Caesars Entertainment’s portfolio of casinos, bookmakers and bookmakers will have access to all of Genius Sports’ official sports data offering, including customer acquisition tools and fan engagement solutions.

Caesars owns and operates one of the world’s preeminent sports betting and trading platforms, powered by data science and analytics, property development and a global team.

Genius Sports data feeds will support Caesars’ sports betting and trading platform, providing access to official NFL products, including official live sports data feeds.

In addition, Genius Sports will become an advertising partner of Caesars Entertainment and provide its latest marketing technology to drive customer acquisition, engagement and retention for Caesars digital sportsbook and casino products.

An important partnership for Caesars Entertainment and Genius Sports

In April, Caesars Entertainment was selected as one of the official NFL sports betting partners. As an extension of this partnership, the companies have now signed an agreement to promote Caesars’ official NFL-backed sportsbook offerings, leveraging official league data, ‘Next Gen Stats’ and other offerings to ensure their sportsbook users can always “Bet Like a Caesar”.

Alongside exclusive NFL content for Genius Sports, Caesars Entertainment will have access to official data content for other top-level sports in the US and around the world, including NASCAR, Premier League, Argentine and Colombian football, as well as Liga MX.

“True to the Caesars experience, it’s our goal to treat our sports bettors like royalty,” said Kenneth Fuchs, Head of Sports at Caesars Entertainment. “We know how exciting NFL betting is for our players and through our partnership with Genius, we can now provide players with the live NFL data they need to place bets like a true Caesar.”

“We look forward to improving our NFL sports betting offerings through this partnership, giving customers a more engaging and exciting way to play,” concluded Fuchs.

“Acquiring and retaining fans now requires a broader set of innovative and interactive engagement tools than ever before. We are thrilled that Caesars Entertainment has recognized our investment in official sports data in fueling the next generation of fan experiences,” said Mark Locke , CEO of Genius Sports.

“Our range of live sports, in-game betting products and media services will support Caesars in accelerating the growth of its US market through exciting new acquisition opportunities and brand monetization.”

Christopher Halpin, NFL Director of Strategy and Growth, said: “We are thrilled to see the continued growth in the relationship between Caesars and Genius, the league’s two strategic partners. NFL fans expect the best, and the combination of their data , capabilities and features ensures they will provide our fans with exceptional betting experiences.”