Online sports betting and casino operator LV Bet has become a sponsor of the English football team West Bromwich Albion for the 2021 / 2022 season. LV Bet will use a strategy to prioritize the fan experience by promoting special coverage in conjunction with the club of football.
Marcin Jablonski, CCO of LV Bet, said: “Partnering with a historic club like West Bromwich Albion presents us with a unique opportunity. This is a club with a deeply rooted and highly committed fan base.”
Jablonski added: “We are genuinely excited by the prospect of connecting with these fans, maximizing our partnership rights and taking our brand presence to new heights in the UK.”
And Simon King, the Commercial Director of West Bromwich Albion, also said: “LV Bet has demonstrated a history of sponsorship in football so far, but has not yet partnered with a UK club.”
King also stated that the club is responsible for the game. “We are delighted to be able to showcase Albion as the perfect candidate to meet this requirement. We understand how important it is to ensure that we promote responsible gaming and we are happy that our new partner shares that value.”
The director of the English club added: “In addition, we will also work hard to ensure that our fans benefit from this relationship through the launch of exclusive content and special prizes to be won throughout the season.”
LV Bet has other deals in the sports scene
As part of its other football sponsorships, LV Bet is already in its second season as the official betting partner of the Vanarama National League. The brand also hired former Liverpool player Jason McAteer as an analyst. Other collaborations include the main sponsorship of Wisla Krakow FC and Slask Wroclaw FC in Poland.