The Ukrainian Ice Hockey Federation (FHU) has joined forces with the betting company VBet, the newest partner of the national team in the sport. The bookmaker VBet, part of the BetConstruct group, works all over the world with sports teams and leagues.
With the formalization of the agreement, the company intends to strengthen its brand in the sports betting and games market in the country. Furthermore, the aim of the partnership is to expand the status of ice hockey as one of the most popular sports in Ukraine, capturing the younger generation and re-inspiring the most seasoned hockey fans.
The head of VBet’s Partnership Development Department in Ukraine, Anton Svitlychnyi, said: “Everyone dreams of working with the top ice hockey team in our country, and our company is no exception. We are pleased to announce VBET’s partnership with the Ukrainian national team.”
Svitlychnyi added: “In addition, as soon as our partnership starts, we will present our video featuring the main players of the national team. We hope that, with this new agreement, great victories are on the way for our team.”
Heorhii Zubko, the president of the Ukrainian Ice Hockey Federation, also spoke after signing the contract. “With our new partner VBET, we are determined to build a new brand for the Ukrainian ice hockey team. We have many ideas to put into practice. I believe this partnership will bring great results for everyone involved”.
VBET is an international online betting company based in Armenia. The business was founded in 2003 by Vigen and Vahe Badalyan. The name of the bookmaker was created from the initials of the two founding brothers, as well as those of their father. The group offers a sports betting platform, online casino, live casino, poker, eSports and other online gaming modalities.