BoyleSports has been named Newcastle United’s new betting partner in the UK and Ireland. This partnership will open up opportunities for the company to launch a series of competitions, activations and experiences for supporters and fans over 18 years of age. This comes with exclusive promotions, including special offers on match days.
Fans will have access to BoyleSports facilities for the next two seasons, with branded betting terminals installed throughout St James’ Park.
Dale Aitchison, Head Commercial for Newcastle United, said: “We are delighted to welcome BoyleSports on board and look forward to starting our partnership when the new season starts. BoyleSports has a long-standing affinity with football and we have the pleased to work together to provide a first-class betting service to fans on a game day at St. James’ Park.”
BoyleSports is constantly looking to expand its business, growing to over 340 locations in the UK and Ireland, with a staff of over 2,500 employees.
Mark Kemp, CEO of BoyleSports, welcomed the new partnership and said, “We are looking forward to BoyleSports being available online, on mobile and in the fantastic St. James’ Park.”
“As we expand into the UK, we are pleased to join the great Newcastle United team. As an official partner for the new season, we wish Newcastle United and its wonderful fans the best of luck for a successful season.” , concludes Kemp.
About BoyleSports
Founded in 1989 by John Boyle, the company has grown to more than 240 stores across Ireland and now offers mobile, phone and internet betting and gaming services in Ireland, the UK and a number of other international markets.
The company is regulated for betting and gaming activities in Ireland, the UK and Gibraltar. A Marketing Operations center opened in 2015, headquartered in Ocean Village, Gibraltar, employing more than 20 employees.
