Holland Casino will serve as the ‘responsible gaming partner’ of the ‘Eredivisie’ and ‘Keuken Kampioen’ leagues of Dutch football, making its biggest commitment to social responsibility to date.

The partnership has been agreed with Eredivisie and their main broadcaster ESPN Netherlands and will focus on promoting Holland Casino’s responsible and controlled gaming messages to the Dutch football audience.

The Eredivisie will start its 2021/2022 football season on August 13th, with Holland Casino ready to launch its new marketing campaigns in compliance with the laws of the Netherlands. The new regime will legalize the online betting market in the Netherlands from 1 October.

Erwin van Lambaart, CEO of Holland Casino explained: “The investment in Dutch football is of great value to all parties. It gives Holland Casino enormous reach to generate interest in a large audience in attractive gambling games with a new dimension online, where safe and responsible gaming is always paramount.”

“We want to set an example in the Netherlands and the rest of Europe, in our casinos and from October 1st also in our online offering. This reliability is of great importance to the consumer.”

“The value of the investment is also great as it really supports all professional football clubs throughout the Netherlands.”

The casino will also work closely with ESPN to develop new content for football-loving fans across the Netherlands.

An important partnership for Holland Casino

“Eredivisie has consciously chosen Holland Casino, its betting partner brand,” said Jan de Jong, director of Eredivisie.

“A trusted brand. With a good long-term vision. In addition, Eredivisie and Holland Casino share a rich, successful and beautiful history with each other. Let’s now add a wonderful new chapter of at least 4 years to that,” concluded Jan de Jong.

Van Lambaart added: “This partnership with Dutch football will help us in the coming years to gain new impetus for the future. The plan is solid and realistic. We are convinced that this will bear fruit on several fronts.”

“On the one hand, a digital channel is essential to Holland Casino’s robustness. It makes our company future-proof. On the other hand, we make a conscious decision with all parties to integrate the right balance between attractiveness and responsible gaming. “, finished Lambaart.