Entain joins the 50 Global Leaders sustainability campaign

Entain, owner of gaming and betting brands Ladbrokes, bwin and Coral, has joined this year’s “50 Global Leaders” sustainability campaign, featured on Bloomberg’s global media platform, marking its breakthrough in responsible gaming and Governance Environmental Social (ESG).

The “50 Global Leaders” campaign highlights the work on ESG done by international companies and the advances made by Entain over the past year in these areas, as well as other accountability initiatives.

In 2020, Entain launched a Sustainability Charter and committed to investing £100 million over five years in the Entain Foundation to fund responsible gaming and support the people and communities in which it operates.

In addition, Entain is developing a protection system for players using its technology called ARC (Advanced Responsibility and Care), which will build risk profiles for each customer and, if they show signs of being at risk, will intervene without them noticing to keep your game safe.

With its founding, Entain has taken the lead in helping the community and grassroots sport through initiatives such as Pitching In and a partnership with SportsAid in the UK, respectively, providing funding for local football clubs and young athletes. Internationally, the group supports similar projects, such as bwincares in Greece.

Entain also stands out in actions aimed at diversity and inclusion

Entain tops the All-In Diversity Charter’s All-Index list, the industry benchmark for diversity and inclusion, and is promoting initiatives around the world to support certain groups, especially young women, seeking careers in the industry. technology.

Last year, Entain also reached its greenhouse gas emission reduction target a year earlier, reducing emissions by more than 15% per employee since 2018, and aims to zero by 2035. The group is a member of the Dow Index Jones of Sustainability, S&P Sustainability Yearbook 2021 and FTSE4Good.