BetMGM announced partnerships with Gila River Hotels & Casinos and Arizona Cardinals to launch online and retail sports betting in Arizona.
This partnership establishes its first relationship with the State of Arizona, which allows the company to proceed with plans to launch its retail and online platform, once sports betting launches are legalized.
BetMGM plans to open sportsbook on the three Gila River properties, adjacent to the Arizona Cardinals home, State Farm Stadium.
BetMGM CEO Adam Greenblatt said: “Arizona sports fans are extremely passionate and we are confident they will enjoy the BetMGM experience.”
“Gila River Hotels & Casinos and Arizona Cardinals represent the state’s premier casino and sports franchise destinations, making them ideal partners for us.”
Wild Horse Pass, Lone Butte and Vee Quiva are three of the Arizona sites belonging to the Gila River Indigenous Community, and are operated by Gila River Hotels & Casinos. All three will feature bespoke BetMGM sports venues planned to open closer to the football season, reflecting their sport-centric brand.
Gila River Hotels & Casino CEO Kenneth Manuel commented: “[Gila River Hotels & Casinos and the Arizona Cardinals] have a long-standing partnership, offering guests exclusive experiences and remarkable rewards. , the union with BetMGM guarantees that we fulfill beyond all expectations”.
“I have no doubt these three industry-leading brands will deliver a great ultimate Arizona sports betting experience, solidifying Gila River hotels and casinos as the state’s betting home.”
Stephen Lewis, Governor of the Gila River Indigenous Community, also said: “This is an excellent development, building on the successful launch of our new table games on the Wild Horse Pass, this new sports betting operation will now continue our implementation well. – success of our historic new compact arrangement”.
Arizona Cardinals owner Michael Bidwill added: “This is a tremendous opportunity to build on our long relationship with Gila River and launch a new one with BetMGM. They are best-in-class partners whose excellence and expertise in this emerging space will provide a new and innovative way to engage and interact with our fans.”
BetMGM plans to launch the sports at State Farm Stadium during the 2022 NFL season. The operator continues to expand its sports betting platforms to new scales and new states.