British Columbia Lottery Corporation (BCLC) has named Genius Sports as the official data provider for its sports betting operations.

Under the multi-year agreement, BCLC will use Genius Sports’ LiveData and LiveTrading services to provide real-time data and pricing on thousands of sporting events each year.

The partnership spans Genius Sports’ complete portfolio of official data rights, including the Canadian Premier League and top club football events in the English Premier League and Euroleague Basketball.

“BCLC’s partnership with Genius Sports demonstrates how the nascent Canadian sports betting industry already recognizes the importance of official data in helping to protect consumers while providing the safest and most attractive products for its customers,” he said. Genius Sports CEO Mark Locke.

“Products and services powered by the fastest, most accurate and most reliable data will enhance BCLC’s competitive advantage and help Canada fulfill the enormous potential of its sports betting market,” Locke concluded.

About Genius Sports

Genius Sports is a data and technology company that powers the global marketplace by connecting sports, betting and media. The company’s mission is to support a sustainable sports data system that benefits all parties – from the rights holder to the fan.

In addition, the group partners with more than 400 sports organizations around the world, capturing the highest quality data for many of the largest leagues and federations such as NFL, EPL, FIBA, NCAA, NASCAR, AFA and PGA.

About BCLC

British Columbia Lottery Corporation is a Canadian company offering a range of gambling products including lottery tickets, casinos and online gambling.

It is headquartered in Kamloops, with a secondary office in Vancouver and currently consists of three business units, Lottery, Casino and iGaming.