The Betway brand, owned by the Super Group, became the premium partner of the German club, VfB Stuttgart, signing a three-year agreement.
As part of the deal, VfB Stuttgart’s ‘home’ Mercedes-Benz Arena will feature the Betway brand on LED displays and in other areas of the stadium.
The partnership will also allow Betway to gain club activation rights as part of the agreement between the two.
Anthony Werkman, CEO of Betway, said: “VfB Stuttgart is one of the most successful football clubs in Germany and we are very proud to become their premium partner in an initial three-year deal.”
“This agreement reflected our ambitions as a brand, as the Bundesliga is recognized around the world as one of the biggest football leagues. We are delighted to have more associations with it for Betway, a brand that is synonymous with the club and us. times with the highest level in the world.
“Stuttgart finished in the first half of the Bundesliga last season and we are looking forward to working with the club as they strive for more success in the German top flight.”
Thomas Hitzlsperger, Chairman of the VFB Board of Directors, added: “Our partnership has proven to be a success for both sides, even at a challenging time for football.”
“We are therefore very pleased that Betway is expanding its commitment to the VfB and look forward to a long-term collaboration,” concluded Hitzlsperger.
Betway is part of the Super Group, a digital company that provides top-notch entertainment to the gambling and gaming community around the world.
The group also controls the core businesses of Betway and Spin, a multi-brand online casino company, with licenses in more than 20 jurisdictions, in a leading position in relevant markets in Africa, the Americas and Europe.
The brand is a reference in the entertainment area due to innovative sports betting, casinos and eSports betting. Created in 2006, the company operates in several regulated online markets and strives to provide a personalized and fun betting experience to its players.