The WynnBET mobile sportsbook app secured its first partnership with an NFL team through a multi-year sponsorship with the Detroit Lions.
Under the terms of the agreement, Lions will designate WynnBET as an official sports betting and team gaming partner and will house the WynnBET Sports Bar at Ford Field.
The WynnBET Sports Bar at Ford Field, scheduled to open this season, will be branded WynnBET and will be located near section 222. Lions fans visiting the space will have access to brand ambassadors, live betting lines, and food and beverage as part of the overall on-site experience.
As part of the agreement, the company will have access to important digital and traditional media assets. Specifically, it will have visibility on the Lions mobile app, social media accounts, pre-season TV broadcasts, regular pre-season TV programming, and in-game radio broadcasts.
The brand will also be the presenting sponsor of a Free To Play game on the Lions mobile app. FTP Game Rewards include trips to Wynn Las Vegas, Lions season and single game tickets, Lions purchase credit, and in-app free bets.
In addition to in-stadium signage and hospitality opportunities, the app will have a strong presence outside of Ford Field on football gamedays, giving fans opportunities to win fun prizes during Lions Pride Plaza pre-game festivities.
About WynnBET
WynnBET is designed for the community of casino gamblers and sports fans who enjoy being at the center of the game’s action worldwide. Therefore, the motto that the brand always uses is: “more than a casino or gambling app, WynnBET is entertainment”.
