Global sports content and technology provider Stats Perform has been named exclusive distributor of live streams and real-time statistics to licensed bookmakers for the elite men’s, women’s and mixed tournaments of the World Badminton Federation (BWF).
As the five-year deal starts in January 2022, the digital sports content pioneer is already working to increase the volume of live video streams from BWF tournaments by more than 70% to nearly 7,500 games a year, up from 4,300 previously .
The newly expanded package will include 100% coverage of all players on all courts from the BWF World Championships, the BWF Thomas & Uber Cup Finals, the Men’s and Women’s World Team Championships, the BWF Sudirman Cup (World Championships in Mixed Teams), all four levels of the BWF World Tour (Super 1000, Super 750, Super 500, Super 300), the BWF Tour Super 100, and the BWF World Tour finals.
In a further upgrade to the BWF’s previous arrangement for licensed sports wallets, all chains will be available worldwide, including in the respective tournament host country.
BWF news, live scores and stats video clips will also be distributed to the world’s media through the Stats Perform sports news content service, Pressbox.
A space for evolution and expansion
Alex Rice, Chief Rights Officer, Stats Perform, said: “Badminton Elite has a global landscape with a lot of room for growth and we are delighted that the BWF has chosen Stats Perform’s vision to help them realize their potential.
“Increasing live coverage and news coverage will increase the exposure and appeal of BWF events to fans, helping to bring them closer to the action. customers”.
BWF badminton becomes the latest addition to the prestigious Stats Perform suite of live video and data rights for licensed sports bookmakers, which includes WTA tennis, La Liga Spanish football, French Ligue 1 football, Copa Libertadores football , Australian NBL basketball and numerous other top global sports leagues.
About Stats Perform
Stats Perform has become the industry’s leading sports technology company in media, sports betting, broadcast and performance, revolutionizing sports data with processes involving the use of artificial intelligence (AI).
The company aims to enhance the sport’s exhibition dynamics – whether for digital and broadcast media with differentiated narrative, technology companies with reliable and fast data to drive user experiences, betting systems or AI analytics software.
