The Generali Open is the latest tennis tournament to partner with the world-renowned online betting and gaming brand Betway. The championship takes place in Kitzbühel, in the Tyrol region, Austria, and the games will take place between the 24th and 31st of July.

Betway’s brand will be prominently seen both in digital format and on court in one of ATP’s most exposed venues.

This announcement follows Betway’s partnerships with several famous tennis tournaments, including the Miami Open, Madrid Open and the Nordea Open Sweden. These partnerships continue to show the brand as one of the main supporters of tennis worldwide.

Ashleigh Barty saves match point to escape Miami opening upset | Tennis News - Times of India

Anthony Werkman, CEO of Betway, said: “We are proud to be the official betting partner of the Generali Open.”

Markus Bodner and Herbert Günther, organizers of the Generali Open Kitzbühel, said: “We are thrilled to see the Betway brand in one of the most attractive venues on the ATP tour. We warmly welcome Betway as a new premium sponsor of the Generali Open and look forward to one long and successful partnership in our traditional tournament in Kitzbühel”.

About Betway

Betway is part of the Super Group, a digital company that provides top-notch entertainment to the betting and gambling community around the world. The group also controls the core businesses of Betway and Spin, a multi-brand online casino company, with licenses in more than 20 jurisdictions, in a leading position in relevant markets in Africa, the Americas and Europe.

The brand is a reference in the entertainment area due to innovative sports betting, casinos and eSports betting. Created in 2006, the company operates in several regulated online markets and strives to provide a personalized and fun betting experience to its players.

In addition, Betway is part of several industry-related organizations, including the International Betting Integrity Association (IBIA), iGaming European Network (iGEN), the Independent Betting Adjudication Service (IBAS), Sports Wagering Integrity Monitoring Association (SWIMA) and Betting and Gaming Council (BGC), and is certified by ISO 27001, through the trusted international testing agency eCOGRA.