Bally’s Corporation and Phoenix Mercury Basketball LLC, a team that has been a member of the Women’s National Basketball Association (WNBA) for 25 years, signed a sponsorship deal and partnership for sports betting.
According to SBC Notícias, this was the corporation’s first gaming contract with a professional female team, offering the company access to its 15th North American state. In addition, Bally’s will be Phoenix Mercury’s exclusive betting partner for the next 15 years.
After the Phoenix Mercury receives a sports betting license from the Arizona Gaming Department, Bally’s will develop an online and mobile betting service in the state, manage a sports betting shop near the Phoenix Suns Arena, and run promotions geared towards the team’s fans of basketball.
“On behalf of the entire Bally’s Corporation, we are honored to be a part of such an important milestone in the history of women’s sport. Maintaining and implementing a strong diversity, equity and inclusion program is the foundation of our operating values,” said Bally’s Chairman of the Board, Soo Kim.
Kim added, “We hope to promote these values as part of our sponsorship of Phoenix Mercury and encourage other big brands to follow in our footsteps. We’re also excited by the prospect of providing sports fans in Arizona with access to our world-class online sports betting platform and improving the way they engage with their favorite sports.”
Phoenix Mercury CEO Celebrates Bally’s Deal
Jason Rowley, CEO and President of Phoenix Mercury, said: “We are very excited to be partnering with Bally’s on this huge step forward in women’s sports. This agreement represents much more than a team sponsorship”.
Rowley added: “It is a reflection of our shared values and commitment to investing in diversity, equity and inclusion. We couldn’t think of a better way to celebrate Mercury’s 25th year in the WNBA, which many consider to be a model franchise.”
As part of the commercial deal, Bally’s will also become a member of “Phoenix Mercury Changemaker Partners,” a group of organizations that advocate for diversity, equity and inclusion.
The president of Phoenix Mercury concluded: “Bally’s and Phoenix Mercury strongly believe that an innovative partnership of this magnitude accelerates the evolution of women’s sports, creates a greater platform for Mercury, while providing fan engagement on a scale without precedents in women’s sports”.