Global online betting and gaming company Betway has signed a three-year agreement with German football club FC Schalke 04, becoming Royal Blue’s new premium partner.
The partnership, which starts on July 1st, will also place the brand around the VELTINS-Arena for the next three seasons.
This announcement further highlights the bookmaker’s status as a strong supporter of the biggest teams around the world, adding to its growing portfolio of sponsorships.
Maik Brodowski, Head of Marketing at Betway Germany, said: “It is a great honor to partner with FC Schalke 04, one of the most recognized names in German football. We are looking forward to supporting the club and their ambitions to return to the Bundesliga.”
Alexander Jobst, member of Schalke’s Marketing, Sales and Organization board, said: “Together with Betway, we have agreed on a long-term partnership that guarantees us safety through the new legal gaming regulations in Germany. a strong partner at Betway in this ever-changing competition.”
Betway is part of the Super Group, a digital company that provides top-notch entertainment to the betting and gaming community around the world. The group also controls the core businesses of Betway and Spin, a multi-brand online casino company, with licenses in more than 20 jurisdictions, in a leading position in relevant markets in Africa, the Americas and Europe.
The brand is a reference in the entertainment area due to innovative sports betting, casinos and eSports betting. Created in 2006, the company operates in several regulated online markets and strives to provide a personalized and fun betting experience to its players.
In addition, Betway is part of several industry-related organizations, including the International Betting Integrity Association (IBIA), iGaming European Network (iGEN), the Independent Betting Adjudication Service (IBAS), Sports Wagering Integrity Monitoring Association (SWIMA) and Betting and Gaming Council (BGC), and is certified by ISO 27001, through the trusted international testing agency eCOGRA.