Sportradar-launches-solution-emBet-destined-for-the-american-betting-market

Sportradar announced the launch of emBet, a solution that integrates live betting content with real-time OTT streaming.

The data provider says the solution combines its core products: live odds, live data, insight API, advertising technology, and Sportradar OTT and AV technology.

emBet was created in partnership with LiveLike, a technology company that aims to transform passive audiences into engaged communities through interactive experiences.

Through the emBet solution, the channel’s consumption channels will be transformed into revenue-generating platforms, as it optimizes the integration of partnerships between betting operators.

In addition, the new product aims to promote greater betting opportunities and ways to acquire customers, and increase retention.

An essential product for the American market

The supplier wants emBet to become a significant industry development for the US market as the media and stakes continue to converge.

Sportradar says the product “is making it easier than ever for broadcasters/copyright holders to add live betting content/data into real-time media streams.”

Arne Rees, CEO of Sportradar USA, said: “With the consumption habits of the public changing dramatically, it’s more important than ever to create a dynamic viewing experience built on rich data and engaging content.”

“Doing this eliminates the need for fans to turn to second screens or competing channels, while bringing in new revenue streams.”

Sportradar recently named Lynn McCreary as its new General Counsel, as it announced the new acquisitions of InteractSport and Fresh Eight.

About Sportradar

A world leader in sports technology, the company distributes and collects data and digital content to its customers worldwide. In addition, it provides state-of-the-art solutions and services for media groups, bookmakers, sports federations and state agencies.

As such, Sportradar is not just redefining the sports fan experience; as well as protecting the integrity of sporting events. Today, the company provides services to more than 1,000 companies in 80 countries.