Under a multi-year agreement, Betsson will provide its sports book and in-house developed technology (Techsson), as well as customer support, quotes, risk management and the Betsson Payment Platform (PAAS).
This agreement is in line with Betsson’s long-term growth strategy and confirms the company’s status as a global, on-demand provider of B2B sports betting solutions and platforms.
Masterpiece Gaming focused on the German market
Masterpiece Gaming Limited, a retail and ventures subsidiary of the German media group ProSiebenSat.1, intends to offer online sports betting to the German market under the brand name JackOne (jackone.de), with long-term international expansion ambitions for other regulated markets.
Masterpiece Gaming has the potential to reach a wide audience of gamers and will carry out a significant media campaign in premium TV and online environments. The sportsbook is set to launch in the German market before the kickoff of Euro 2020.
The agreement is based on a product-in-performance fee and will be valid for two years with an option to renew.
Betsson CEO Pontus Lindwall said: “This agreement proves that we have a competitive sports product that is attractive and in demand by the market. market, in line with our growth strategy. We are proud that Masterpiece Gaming has chosen us as a supplier.”
Betsson AB is a Swedish company that offers various online gaming and betting products such as casino, poker, bingo, sports betting and scratch cards through more than 20 brands spread in markets legally all over the world. The company was founded in 1963 by Bill Lindwall and Rolf Lundström.