SCCG Management and Bettorlogic extend partnership in the United States

Stephen Crystal, the founder of SCCG Management, announced that his company has extended the partnership with Bettorlogic, whose technology leverages the customer’s existing sports betting data to give players reasons to place bets online or at retail stores.

“We are excited to see our customers and partners eager to adopt the Bettorlogic solution package that offers operators highly customizable tools so that they can take direct control of communication and customer engagement,” said Crystal.

SCCG Management and Bettorlogic Extend Partnership to the United States

He added: “These robust toolkits have a 15-year history of helping operators increase turnover and engage customers, giving reasons for them to continue placing bets.”

Bettortech takes advantage of customer data, betting preferences, favorite sports and events, betting frequency, type of bet, odds, territory, win / loss rates and much more. In addition, BetPropensity creates profiles that allow call-to-action messages to be tailored to the bettor.

Bettorlogic still engages customers across all channels, including mobile devices, push notifications with personalized content, exciting bet types, facts related to relevant betting opportunities, that is, everything tailored to keep the player in action.


Founded by CEO, Andrew Dagnall, in 2004 as StatsOnSport, a B2C subscription service that provides content specifically for punters and covers football, tennis, cricket, golf, rugby and F1. The company was renamed Bettorlogic in 2009, when Andrew Black, the co-founder of Betfair, became the main shareholder.

Since then, the organization has won several awards, including EGR ‘Innovation in Sports Betting’ in 2014, CV Magazine 2017 for ‘Innovation in Production’ and has been listed on Silicon Review as one of the 50 fastest growing companies.

About SCCG Management

SCCG Management is a consultancy specializing in sports betting, iGaming, sports marketing, affiliate marketing, technology, intellectual property protection, product marketing, e-sports, capital formation, joint ventures, casino management, and legal issues for the industry of casinos and iGaming.