Action Network partners with NBA to create ‘NBABet’

NBA Digital announced a new content initiative, “NBABet”. This is a weekly NBA TV show focused on betting on the NBA.com website, the NBA app and social platforms.

As part of this multiplatform offering, the NBA, Turner Sports and BetMGM will debut the first NBA TV live studio program with specific information and analysis for betting. The attraction will take 30 minutes and starts this Friday, 30, the day before the start of the NBA Playoffs.

Based at WarnerMedia Studios in Atlanta, the format will feature expert analysis from across the industry. As a presentation partner of NBABet, the BetMGM data feed will be integrated and the latest BetMGM NBA odds will be shown throughout each attraction.

In the second round of the playoffs, NBA.com and the NBA App will present a new NBABet board, which will include editorial content for fans of partners such as Action Network, Bleacher Report and Yahoo Sports, among others. The weekly program will also be available to NBA TV subscribers.

NBA launches new NBABet profile on social networks

In addition, the NBA is also launching a new social media account, NBABet. The @NBABet profile will involve competition fans with video sharing, highlights, analysis, trends and more – all from a betting perspective.

Over the past two seasons, NBA Digital has offered NBABet Stream, an alternative betting-focused broadcast for NBA League Pass and NBA subscribers, featuring betting-focused graphics and commentary from Action Network experts, Bleacher Report and Yahoo Sports.

What is NBA Digital?

NBA Digital is the portfolio of digital assets jointly managed by the NBA and Turner Sports, including NBA TV, NBA App, NBA.com, NBA League Pass and NBAGLEAGUE.com.

About Action Network

Launched in October 2018, the Action Network provides premium sports betting analysis, real-time odds and detailed data through its website and app.

Serving millions of users on its platform and applications, as well as on social media, Action was featured in The New York Times, Washington Post, Wall Street Journal, CNBC, ESPN, Fox Sports and dozens of other media as the main source news, information and primary data on sports betting.