The program made by Sportsbet.io in partnership with Arsenal will bring all the components of a traditional game to life, the innovative idea includes virtual notes from Captain Pierre-Emerick Aubameyang alongside other players, quick interviews, training footage and a interactive team selector that allows fans to choose their team for the next game.
With most games of the 2020/21 season being held behind closed doors due to the covid-19, the AR (Augmented Reality) program allows fans to enjoy one of the key elements of their usual gaming routine from the security from their own home, and keeps them connected with both the players and the club.
Redefining the fan experience – Sportsbet.io
Sportsbet.io is using its partnerships in football to redefine the fan experience, combining cutting-edge technology with its experience in crypto currencies, providing unique moments that reward the large global fan base of Arsenal and Sportsbet.io. The initiative is a demonstration of Sportsbet.io’s constant effort to innovate and believes that the role of cryptographic currency in sport will only increase.
The program will be hosted on a Sportsbet.io app and will be activated through influencers for the remainder of the 2020/21 season. The first two activations made by influencers were in April, with world champion freestyler Sean Garnier and businessman Gooner, Leo Dasilva.
Arsenal Football Club Commercial Director Peter Silverstone commented:
“We are always looking for new ways to connect and engage with our global fan base and give them an incredible experience, whether inside Emirates Stadium or in their own home. Sportsbet.io shares this attitude and approach and has been fantastic work together to offer this new and innovative service to our fans. Everyone at the club is extremely excited to welcome all of our fans back to Emirates Stadium imminently, but until then this program is an exciting and innovative way to bring fans and players closer together. , and action, more than ever “.
Virtual Reality Journey
This is the second virtual journey initiative developed by the PR agency and creation Fuse of Sportsbet.io for its partnerships with Premier League clubs, together with visits to the stadiums through virtual reality delivered with Southampton FC. The initiative was developed by Fuse in response to the Covid-19 pandemic, working as a digital solution to activate travel rights in an environment with closed doors.
Tim Heath, founder of the Coingaming Group, said:
“In all our partnerships with the Premier League this season, we strive to use the latest in technology and innovation to try to bring some of the magic of the round to the fans at home. We are fortunate to have two incredible partners at Arsenal and Southampton, who fully supported this mission and helped us do an incredible job. We are excited to launch this new AR program with Arsenal, and we can’t wait to make the partnership even bigger and better next year “.
The production of both 360 virtual reality content and augmented reality content was delivered by the award-winning VR & AR agency East City Films.