The NBA team, Arizona Suns and Fanduel closed a long-term deal. As of now, the company occupies the position of official operator of betting and fantasy sports of the basketball team.
The partnership comes shortly after the historic release of the Legislature and Governor Doug Ducey for the sports betting and fantasy sports market in the state of Arizona.
Phoenix Suns President and CEO Jason Rowley celebrated the contract’s formalization: “FanDuel is the perfect partner, as our missions are fully aligned. Simply put, FanDuel is committed to making sports more exciting, while Suns is focused on offering exciting sports and entertainment and engaging fans at the highest possible level ”.
Mike Raffenspberger, CMO at FanDuel, noted: “As we prepare to bring our best online and retail offerings to the state of Arizona, this is an important time for FanDuel, The Suns and Suns fans.”
Raffenspberger added: “We are excited about the opening of a luxury betting spot at the Phoenix Suns Arena, as the start of an innovative and long-term collaboration that will have a lasting impact on the state.”
The agreement contemplates the opening of a betting shop within the team’s arena, presenting it as an ideal destination for sports and entertainment fans. The installation is expected to be completed by the beginning of the 2021-22 NBA season.
The Fanduel store in the arena will have space to watch sporting events from around the planet, while placing bets. In addition, the venue will be open every day so that players can make their guesses in a wide variety of competitions.
FanDuel will make fantasy sports product available in the state in 2021
In addition, the company will make its daily fantasy sport product available to the state later this year. Developed to please fans, FanDuel’s fantasy sports app has unlimited alternatives in daily, weekly and seasonal tournaments with cash prizes.
As part of the agreement, the two brands will act together in a series of actions to promote responsible gaming to ensure that fans improve their sporting experience. This involves media content specially designed to encourage players to bet safely and within their limits.
