PGA TOUR and DraftKings announced that they will expand the partnership to gain access to the retail and mobile sports betting market in the US state of Arizona, pending regulatory approvals only.
This action accompanies the release granted by the Arizona Legislature, authorizing fantasy sports and sports betting subject to the approval of Governor Doug Ducey. According to SBC Notícias, both brands have also defined a plan to operate a retail betting service at TPC Scottsdale.
Ezra Kucharz, DraftKings’ Business Director, said: “When DraftKings became the first Official PGA TOUR Betting Operator last summer, several possibilities opened up for us to innovate together.”
Ezra Kucharz, DraftKings’ Business Director, said: “When DraftKings became the first Official PGA TOUR Betting Operator last summer, several possibilities opened up for us to innovate together.”
Therefore, the PGA Tour and DraftKings aim to develop a visually striking experience, where fans can gather throughout the year to place their bets, follow sporting events and enjoy good food and drink options.
DraftKings Becomes Waste Management Phoenix Open Betting Partner
The two brands are also working together with the city of Scottsdale and the Thunderbirds, the host organization for the Waste Management Phoenix Open, to create and expand economic, tourist and charitable benefits for the community.
“PGA TOUR commends the State of Arizona and Governor Ducey for their innovative approach to legal sports betting.” said Norb Gambuzza, the senior vice president for media and games at PGA TOUR.
Gambuzza added: “We are excited to be working with DraftKings – together with the city of Scottsdale and the Thunderbirds – to explore a unique sports betting experience at the high-end Scottsdale TPC and the Waste Management Phoenix Open. ‘The People’s Open’ is one of the most frequented events in golf and with this announcement we hope to take the experience of fans to another level ”.
According to the agreement, DraftKings will become the exclusive betting partner of the Waste Management Phoenix Open, promoted every year at TPC Scottsdale. In addition, the PGA and the brand will act together in exclusive campaigns to position TPC Scottsdale as a global destination for bettors and golf fans.