TheScore Bet formalized a partnership with the PGA Tour, becoming the official betting operator for the Tour in the United States and, depending on legal changes, in Canada.
The deal will make theScore Bet the Tour’s fifth official betting service in the United States and the first in Canada – pending approval of a bill on sports betting law in the country.
The proposal was approved in a second analysis last month and is currently on the Standing Committee on Justice and Human Rights of the House of Commons. However, it is worth remembering that theScore Bet’s CEO, John Levy, volunteered to make a statement in favor of the proposal in the Chamber.
As part of the deal, the PGA Tour will share live odds data with theScore Bet, which in turn secured the rights to advertise with the Tour’s media partners.
“The PGA Tour has been an innovative leader in the sports betting industry and we are excited to collaborate to improve our integrated media and betting experience,” said theScore senior vice president of marketing and content, Aubrey Levy.
Levy added: “We are proud to partner with the Tour as an official betting operator immediately in all regulated markets in the United States and Canada, as soon as the legislation permits.”
PGA Tour vice president of games Scott Warfield also commented on the new trade deal: “The PGA Tour is focused on engaging sports fans and theScore Media and Gaming is one of the global leaders in providing scores, news, statistics and information on highly personalized sports betting ”.
Warfield concluded: “Taking advantage of theScore’s wide reach through this relationship will allow the Tour to engage fans in unique and creative ways.”