Playtech, a gaming technology company, has announced a new five-year extension to Flutter Entertainment for its Paddy Power, Betfair and Sky Casino brands. With the new agreement, Playtech will supply its market-leading products and services to the three brands and their betting and live casino offerings.
In addition, Playtech has worked to become synonymous with efforts to raise industry standards with responsible businesses and safer games. By establishing partnerships and cooperating with the main operators and suppliers, the company led a campaign to develop the market’s first code of conduct for safer game design.
Playtech sees renewal as proof of the success of the strategic agreement
This five-year agreement represents an extension of Playtech’s long-term and successful relationship with strategic partner Flutter. The company’s set of products and services will be available in several operations of its Flutter in Europe.
Shimon Akad, Playtech’s chief operating officer, said: “Flutter is one of Playtech’s main strategic partners and therefore this new long-term contract to provide our innovative software and services for four vertical products is significant.”
Akad also stressed that this is a testament to the strong and lasting relationships between companies. “And, we look forward to continuing to work with Flutter in its main markets to support Paddy Power, Betfair and Sky Casino for the next five years.”
Conor Grant, CEO of Flutter’s UK&I Division, also spoke on the renewal of the agreement. “We are pleased to have signed an extension contract with Playtech. Over the years, we have built a successful partnership and are excited to continue offering our customers access to software from one of the world’s leading suppliers of gaming products. ”
