BetMGM and Buffalo Wild Wings bet on technology to create personalized promotions

Published on
BetMGM and Buffalo Wild Wings bet on technology to create personalized promotions

BetMGM and the Buffalo Wild Wings (BWW) restaurant chain will offer sports enthusiasts a different experience when placing bets with the BetMGM app within the chain’s sports bars in the North American states of Colorado, New Jersey, Indiana, Iowa, Tennessee and West Virginia.

According to SBC Notícias, the BetMGM application will use geolocation technology to provide personalized promotions to customers of the chain’s restaurants in selected markets.

Rita Patel, director of marketing for Buffalo Wild Wings, said: “Fans who bet on sports within Buffalo Wild Wings can now win more with personalized bets thanks to our innovative partnership with BetMGM”.

She added: “As sports betting continues to grow across the country, we hope to further expand our presence and activate our cooperation with BetMGM in order to make the experience in our bars unmatched.”

In addition, Buffalo Wild Wings created a channel for its bars entitled OT Odds Powered by BetMGM. The channel will appear on screens of chain stores across the country and will show content focused on the world of betting, such as live game odds and fantasy sports tips.

Rick Wilson/AP Images for Buffalo Wild Wings

BetMGM representative celebrates range of actions in partnership with restaurant chain

Matt Prevost, chief revenue officer at BetMGM, noted: “Our partnership with Buffalo Wild Wings is incredibly innovative and allows our company to redefine how fans appreciate sporting events.

Prevost stressed: “The introduction of geolocation technology to offer bettors a personalized experience in a Buffalo Wild Wings unit is a great example of what we are able to achieve through this innovative relationship”.

The game Picks and Props, made available by the official application of the Buffalo Wild Wings chain, went through a complete update with insertion of elements from BetMGM. Selections can be made every day using quotes from the betting website of any state where the sport is legalized, with prizes provided monthly.

Unprecedented agreement in the market

Two years ago, Buffalo Wild Wings signed a long-term contract with BetMGM, promoting an unprecedented relationship between a sports bar chain and a leading company in the gaming and betting segment.

Since the agreement was formalized, around half a million players have participated in actions involving the two organizations.