Stephen Crystal, founder of SCCG Management, announced that Betfred USA Sports, represented by SCCG, has signed a long-term marketing and sponsorship agreement with Major League Baseball (MLB) Colorado Rockies.
The terms of the deal include several digital assets and on the team’s stadium, as well as game day experiences for baseball fans. As such, the sports betting operator will become an “Official Partner” of the baseball team.
“Colorado has proved to be a fantastic market for Betfred Sports and we look forward to further demonstrating our commitment to local fans through this partnership with the Colorado Rockies,” said Bryan Bennett, Director of Operations at Betfred USA Sports.
He added: “Along with our sports betting at Saratoga Casino Black Hawk and our other sports partnerships in the state, Betfred is investing in Colorado in the long term.”
Walker Monfort, vice president of partnerships for the Rockies, also said: “Colorado Rockies is always looking for associations with top brands and Betfred Sports has established itself as one of the best in the market.”
Monfort added: “Sports betting has seen incredible growth across the country recently and we are always looking for new and exciting ways to involve not just our fans, but all sports fans across the region.”
This is the third Colorado contract signed by Betfred Sports, which had previously announced an agreement with the Denver Broncos, as well as an exclusive partnership with former Denver Broncos football player Rod Smith. He became the operator’s first ambassador since the start of the operation in the United States market.
About Betfred USA Sports
Betfred USA Sports is the subsidiary of the Betfred Group in the United States, a bookmaker based in Warrington, United Kingdom, which owns and operates more than 1500 betting shops in the country.
Betfred Group, founded by brothers Fred and Peter Done in 1967, created Betfred USA Sports in 2019 specifically to enter the robust North American sports betting market.
The company is currently licensed to operate in Iowa, Pennsylvania and Colorado, but is awaiting regulatory approval to go into operation in Nevada.
