BetMGM became the first American sports betting company to close a deal with a German football club. This is because the operator was announced as “Exclusive Regional Partner for Borussia Dortmund in the United States”.
This association offers numerous possibilities for marketing actions, as well as activations focused on fans, with campaigns on social networks and raffles for players registered on the BetMGM platform competing for special prizes related to Dortmund.
BetMGM’s Director of Revenue, Matt Prevost, stated: “BetMGM becoming the first US sports betting operator to join a German football club is an important milestone. And, nothing better than joining the legendary Borussia Dortmund ”.
He added: “As interest in the Bundesliga (German Championship) within the United States continues to soar, BetMGM players can get involved with one of Germany’s most prestigious clubs and watch all of the competition’s games through the app. official”.
https://twitter.com/BetMGM/status/1366473476819853313Details of the unprecedented agreement between BetMGM and Borussia
From this agreement, the brand gained the right to images of the players and logos of the club aiming at use in campaigns and other applications.
In addition, players registered at the bookmaker will be able to take advantage of exclusive offers for team fans, along with access to branded content shared on the club’s English media channel: @BlackYellow.
Benedikt Scholz, head of international business for Borussia Dortmund, also spoke about the officialization of the unprecedented trade agreement. “We are very pleased with this partnership and counting on BetMGM as our partner in the United States”
Scholz added: “It is wonderful news for our fans living in the United States. Since they will now be able to watch our games through the BetMGM app. Together, we will expand our reach and further develop our presence in the United States market ”.
