Former football player Dimitar Berbatov has been announced as the first official ambassador for the JBO brand (Just Bet Online). The former Manchester United striker, who scored 94 goals in the English top flight, will assist the Asian operator’s rebranding process with a series of promotions and activations.
The sports betting company’s expansion plan includes increasing its global presence and focusing on engaging, educating and entertaining its audience, a process that will be leveraged by the partnership with Berbatov, voted seven times the best player of the year in his country and top scorer. maximum of the Bulgarian selection.
JBO already has partnerships in the football and eSports scene
In addition, JBO has an expressive portfolio of commercial successes, such as the sponsorship contract with the Bologna Football Club, of the Italian first division, and the official betting partnership with Olympique de Marseille, in the French Championship.
The operator is also the main supporter and gives its name to the Dota 2 electronic sports competition, JBO Asian Masters League. And it recently struck a deal with China’s eSports team, VICI Gaming.
“I am happy to collaborate with my services with JBO, in Asia. As a result, I look forward to bringing some first-class content and activities to Asian markets with my style and professionalism as a trademark, helping fans discover new and deeper ways to get involved and enjoy the sports they love, ”said Berbatov .
A JBO representative commented: “Dimitar has always been an artist in the field, and both he and JBO seek to achieve their goals in the most creative and enjoyable way possible. Of course, there will also be a chance for our customers to obtain exclusive information and analysis from one of the most brilliant minds in football ”.
He concluded: “JBO intends to take advantage of this international partnership to boost our brand in consolidated and developing Asian territories. We are constantly looking for original ways to interact with our customers on digital and vertical betting channels ”.
