IMG Arena, a leading sports betting and content production service, has expanded its long-standing agreement with EuroLeague Basketball with the launch of EuroLeague Instant Legends.
EuroLeague Instant Legends uses official vintage footage of the best players from the past 10 years to create instant betting events using clips grouped at random. The product was developed by Leap Gaming.
EuroLeague Basketball, which has been a partner of IMG ARENA since 2015, is the organizer of Europe’s leading professional basketball competition, Turkish Airlines EuroLeague, and also manages 7DAYS EuroCup.
“We are proud of our partnership with EuroLeague Basketball. There is no doubt that they organize one of the main basketball leagues in the world and we are pleased to extend our relationship even further with the launch of this new and exciting product, ”said Freddie Longe, managing director of IMG Arena.
He added: “When we invested in Leap Gaming, our idea was to create official products and unlock new revenue streams and ways for fans to engage. At EuroLeague Instant Legends, we believe we have developed a new concept of success for our content offering ”.
Roser Queralto, the business director at EuroLeague Basketball, also spoke. “IMG Arena has been an essential partner for EuroLeague and we are excited to have come together to create EuroLeague Instant Legends”.
According to Queralto, “the game is a creative and untapped application of our rights to broadcast files and we look forward to introducing it to basketball and sports fans through IMG Arena sports betting partners”.
About IMG Arena
Headquartered in London, IMG Arena works with more than 460 leading sports betting operators worldwide, providing live streaming services and virtual products on demand designed to inspire engagement, putting fans at the center of the action.
In 2020, more than 210 million hours of content were watched by 69 million unique viewers worldwide. The company’s customers include ATP, UFC, PGA Golf Tours, FA Cup and Serie A.
