With Super Bowl set for Sunday, 7, the United States bookmakers are moving into one of the main days of the market. According to SBC Notícias, residents of the states of Tennessee and Virginia will be able to place legal bets on the NFL event for the first time.
Bets in other regions already have more time, while the Nevada market has decades of experience in the segment. But betting companies must take some factors into account in the days leading up to major sporting events, such as the Super Bowl.
Vik Shrestha, the director of business development at IGT PlaySports, detailed his expectations for the final involving Kansas City Chiefs and the Tampa Bay Buccaneers.
In addition, he shared what he thinks betting providers need to do to attract even more customers in this period of high demand in the North American market.
Vik Shrestha recommends that companies accelerate service during this period
“First, it is essential that sports betting houses evaluate their point of sale strategies before the Super Bowl. Are they ready to accommodate extraordinarily large betting volumes and maximize available revenue opportunities? In today’s entertainment world, players want to choose where and how they place their bets, ”he said.
He added: “Regardless of the operating model, it is essential that players can place their bets effortlessly, especially in jurisdictions where betting is allowed. Fans don’t want to wait in line; they don’t want a series of steps to place a bet ”.
In Shrestha’s view, IGT’s self-service technologies, such as PlaySports Kiosks and PlaySports Pads, tend to shorten customer waiting times. In addition, mobile devices are ideal for both increasing the company’s reach and meeting the preference of most bettors.
Promotions and rewards to attract customers before the Super Bowl
According to the director of IGT PlaySports, there is no better way for a betting company to differentiate its offer from the competition during the Super Bowl than through promotions, prizes and rewards. As the country’s market is expanding, so is the fight for the preference of sports fans.
“At IGT, our internal negotiation team is very active and strategic in collaborating with our clients to ensure that they are prepared with captivating betting content and using the promotional resources integrated into the platform that will drive acquisition, retention and general engagement in this period. Super Bowl ”, he stressed.
Shrestha also mentioned that the “betting menu” is essential. “On a day when fans bet on everything, from heads or tails to who will score on the first move, having a well-managed risk and a diverse betting menu is crucial to achieving maximum engagement.”