RB88 announced that former Premier League footballer Dimitar Berbatov has become the brand’s first ambassador. Berbatov’s deal with the Asian operator will run for two years.
The former Manchester United striker, who scored 94 goals in the English top flight, has been recruited as the main spokesman for the sports betting company and online casino, in a role that will last at least until the end of 2022.
Berbatov is Bulgaria’s top scorer of all time and has been named Best Player of the Year in his country on seven occasions. Therefore, it will represent the RB88 brand in China and Thailand, since the operator intends to add international visibility to its offer with this contract.
“I am proud to represent RB88 in China and Thailand, a brand that shares my sporting passions and commitment to excellence and creativity. With their team, I hope to bring some high-quality support and entertainment to the Asian markets, ”said the former player, who has accumulated tickets for Bayer Leverkusen, Tottenham and Fulham.
Berbatov added: “It is a new challenge for me, but I intend to embrace it with my style and enthusiasm, helping fans to find new and deeper ways to enjoy and engage with the sports they love. Joining RB88 was a very easy decision ”.
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A representative of RB88 also spoke about the partnership. “We are excited to welcome Dimitar Berbatov to the RB88 family. RB88 plans to leverage this partnership with international ambassadors to boost awareness and engagement around our brand values in regulated and emerging Asian markets ”.
The bookmaker’s spokesman also stressed that the new ambassador will help in the elaboration of new content. “We can’t wait to start working closely with Dimitar, who will help us create some new, unique and exciting content for our customers,” he concluded.