The National Basketball Association (NBA) has increased betting data contracts with Genius Sports Group and Sportradar in the North American market. As such, the two companies retain the rights to officially distribute data from regular season matches and NBA and WNBA playoffs to licensed operators in the country.
According to SBC Notícias, Sportradar and Genius Sports work in partnership with the NBA to ensure that fans who prefer to bet on games legally have access to official data in real time through licensed operators, as long as legalized bets are on. implemented in their respective states.
Sportradar celebrates continuity of partnership with basketball league
So far, the basketball league has allowed deals with more than 20 operators across the country. Steve Byrd, the head of Global Strategic Partnerships at Sportradar, commented on the arrangement. “We are pleased to extend our association with the NBA to official betting data in the US market.”
Byrd added: “As legal sports betting expands to more states and increases in popularity, this presents us with an opportunity to continue to lead NBA feeds and betting products for operators, while redefining the fan experience”.
Mark Locke, CEO of the Genius Sports Group, also said: “We are delighted that the NBA has chosen to extend its data partnership with the Genius Sports Group in the United States. We are known worldwide for driving innovation in sports basketball betting and this collaboration reaffirms our commitment to providing a first-class betting experience for NBA fans. ”
Scott Kaufman-Ross, senior vice president, NBA Fantasy & Gaming chief, said: “For the past two seasons, Sportradar and Genius Sports Group have been sources of official NBA betting data, which is crucial for authorized game operators and, ultimately, fans who participate in NBA and WNBA games through betting ”.
He concluded: “The U.S. sports betting industry has recognized the value of official data, especially for in-play betting, and these extensions will ensure that operators continue to have access to our feed in real time as sports betting develops on parents”.
