Betting Houses´s Sponsorships Are Majority Among Brazilian Series A and B Clubs

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 Updated on 26/10/2020 às 11h43
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Photo: Divulgação

Sports betting is very popular and carried out by sports fans in almost all parts of the world. A survey by Zion Market Research pointed out that this is a sector that tends to increase about 10% annually, reaching the mark of $ 155 billion by 2024.

The growing number of betting houses linked to teams competing in the Brazilian Football Championship is a sign of this. So far, this market already accounts for more than 60% of the sponsorship agreements of football clubs in the first and second divisions of Brazil.

In total, there are 25 teams that have support from this sector, with 14 teams that are in Serie A this season and another 11 teams that compete in Serie B.

According to information from the Federal Government portal, football is considered an exclusive public service of the Union, whose commercial exploitation would take place across the country, in any commercial, physical and also online platforms.

Bets can move up to R $ 8 billion in Brazil after regulation

According to sports betting experts who participated in SiGMA, one of the most relevant gaming and gaming conferences on the planet in Malta, last year, Brazil has enormous potential to be explored.

After all, the estimate is that the area of ​​sports betting can move up to 8 billion reais after the approval of its regulations.

With the approval of Law 13.756 / 2018 still under the government of Michel Temer, the activity is already legalized in the national territory. “We are currently going through a regulatory process, which is being well conducted by the Ministry of Economy,” said Hans Schleier, marketing director at Casa de Apostas.

Schleier added: “I see an increasingly promising future, as Brazil is already among the main markets in the world. The trend is that the activity will consolidate and become more and more popular from the moment the practices are regulated ”.