888sport signed an agreement with Cardiff City to become the football club’s first training uniform sponsor and global betting partner.
The operator’s brand will be present in the EFL Championship club’s main team training kit for the rest of the current 2020/21 season.
The partnership will also offer Cardiff fans favorable betting odds and exclusive competitions, while 888 will work with the club to launch activation programs, details of which will be released during the season.
888 Vice President Guy Cohen commented: “We are delighted to announce this new partnership with the Cardiff City Football Club and look forward to supporting the club’s effort to bring Premier League football back to the Welsh capital.”
Cardiff City Executive Director and CEO Ken Choo added: “Once again, I am excited to have partnered with a globally recognized brand like 888 Sport.”
“We are very happy to have them with us next season and I look forward to seeing the opportunities that they will help create for City fans.”
Cardiff is currently in the second division of English football after being relegated from the Premier League in 2018/19.
Last month, 888sport became the official sports betting partner of the National Football League (NFL) in the UK, while parent company 888 Holdings saw revenue increase 37% year-over-year to $ 379.1 million in the first half. 2020.