African sports betting operator 22BET has signed a new agreement with France’s Paris Saint-Germain (PSG) football team. With the deal, the company will become PSG’s official online betting partner in Africa, guaranteeing exclusive marketing rights.
In addition, 22BET will benefit from its brand exposure at the Parc des Princes stadium. In the space, the sports betting company will be able to advertise on LED screens around the lawn.
The operator will also offer exclusive opportunities for employees and customers, such as a meet-and-greet session with club legends and VIP seats for home games. The brand can also organize private events at the Parc des Princes.
“We are excited to announce our partnership with one of the most sought after sports brands in the world, which combines success in the field with innovation outside the field. The club’s growing presence worldwide will help us further promote our brand on the African continent, ”said Olatunji Idowu, director of 22BET in Africa.
In closing this deal, PSG joins the long list of European football clubs that have signed partnerships with betting operators in recent months, with the start of the new football season.
Last week, Juventus announced an agreement with Parimatch for the 2020/2021 season. While Premier League team Arsenal FC closed a new contract with Estonia’s sports betting platform, Sportsbet.io.
22bet is a company that is going through a period of rapid growth. Today, the company’s sports betting system includes more than 1000 daily events.
The user can make his / her guesses in different modalities, such as soccer, tennis, basketball, volleyball, ice hockey, golf, handball, boxing, American football, hockey, baseball, table tennis, billiards, Formula 1, cricket, curling, water polo, cycling, among others.