W88 has extended its agreement with the English football team Leicester City. Therefore, the Asian company will continue as the club’s official betting partner in the new season of the Premier League.
The company will continue to have visibility on official club match days with advertising panels around the football field.
In addition, the betting company will also be able to explore the colors of Leicester in its advertising campaigns, while developing special content with the team players.
Hilly Ehrlich, W88’s Business Development Manager, said: “We are delighted to continue our partnership with Leicester City Football Club for the 2020/2021 season. Which allows us to expand our brand globally ”.
The football club executive also stated that “in addition to the excellent visibility that the partnership brings us, promoting content together with the players helps to bring our customers closer to the action”.
The company closed its first contract with Leicester at the beginning of the 2018/19 season. Since it has a strong presence on the Asian continent. A market considered profitable and strategic for several football teams.
The continuity of the entities’ relationship will allow the English team to expand its reputation in Asia, as well as introducing the W88 to a new customer base worldwide.
Harj Hir, the head of Partnerships at Leicester City, said: “We are delighted that W88 is continuing its partnership with us. It’s great to have such an ambitious brand on board. We look forward to creating more exclusive content for our fans in the UK and around the world ”.
W88 expands presence in the Premier League
In the past few seasons, the betting company has come significantly closer to the Premier League teams due to numerous strategic deals.
While maintaining the agreement with Leicester, W88 is also a sponsor of Crystal Palace and collaborated with Aston Villa last season.