Sportsbet.io, part of the Coingaming Group, signed a contract with Arsenal, a three-time Premier League champion. Therefore, the company will be the new official betting partner of the football club for the next three years.
The bookmaker, which is already one of the sponsors of Southampton, mixes “cutting edge technology with experience in cryptocurrency”.
The agreement provides for the creation of exclusive experiences for Arsenal fans and customers of the betting company around the world.
New Sportsbet.io agreement provides incentives for women’s football
The deal will also explore Arsenal’s potential in women’s football to increase its visibility in Estonia, where the company operates. That’s because the women’s team has six million followers on social networks, the biggest brand among women’s teams globally.
As such, Arsenal coaches will hold football forums for the Estonian U19 women’s team to inspire and qualify new talent.
The two institutions are also willing to work together to develop other actions of a social nature to promote safe and responsible gambling.
Arsenal’s commercial director, Peter Silverstone, said: “It was fantastic to meet Sportsbet.io and learn about our shared spirit of innovation. We are proud to partner with a market-leading company that is at the forefront of the gaming industry ”.
The English club manager added, “We will work and explore the different ways to leverage our combined experience and Arsenal’s enormous global reach to set a new standard in delivering experiences and content to our Sportsbet.io fan base and customers.” .
Tim Heath, founder of the Coingaming Group, also commented on the new deal. “Signing a three-year contract with Arsenal, one of the most famous teams in the world, is a big deal.”
For Heath, this collaboration will allow “to innovate the sports industry, together with our own efforts to transform the game and the cryptographic space. We will take the opportunity to promote gaming awareness and we hope to drive the adoption of cryptographic games on a scale never seen before in football, ”he concluded.
