Sports betting service provider Sportradar has formalized a new deal in the North American market. This is a partnership with Tipico, aiming to offer the European operator access to the official data of the main professional sports championships in the country.
According to information from SBC Notícias, the settlement is one of Tipico’s first collaborations with a company in the United States.
Since the operator is planning to enter the American market by offering online sports betting in New Jersey. Recalling that the two companies have been business partners in Europe for six years.
Neale Deeley, vice president of sales and games in the USA for Sportradar, explained: “Tipico has been an excellent and long-standing partner of Sportradar. And, we look forward to working with them as soon as they enter the US sports betting market. ”
Deeley commented: “Having access to official data from the main sports leagues in the United States will allow Tipico to offer an authentic and engaging experience to its customers”.
Tipico’s Products Director, Tolis Barmpageorgopoulos, also evaluated the new agreement.
“Sportradar has been a trusted partner of Tipico for many years in Europe. We are excited to extend our partnership to include the US regulated market, which is undergoing rapid growth. ”
Partnership offers services and data for Tipico’s operation
In addition to the official information on the competitions, the agreement covers Sportradar’s pre-match and live betting services, as well as content solutions that will enable Tipico to provide a differentiated experience for its users.
“We are excited to have Sportradar data available to give our U.S. bookmakers a basis for pricing a wide variety of global sports markets,” said Brandon Friedman, the operator’s sports betting manager in the USA.
Brandon further pointed out that “these fast and reliable feeds will allow Tipico to count on aggressive odds through our premium sports betting experience for players in New Jersey.”
